HOW TO: Add a collapsible hashtag bank to your Instagram posts.
As I've said before, hashtags are one of the best ways to build your Instagram presence. However, when done wrong they can look sloppy and turn away the audience you're trying to reach. Here are my steps to building a hashtag bank and incorporating it into posts.
1. List your top 3 audiences you'd like to reach on Instagram, then find up to 30 hashtags per each audience.
For example, I want to reach small businesses, other digital marketing experts and focus on the geographic region of Portland. That means I'll find up to 30 hashtags that are related to small or local businesses, 30 hashtags that are marketing-focused, and 30 hashtags that are geared around Portland and the Pacific Northwest.
2. Utilize some of the hashtags in a description of yourself.
These should be sparse and really get to the meat of your business' mission, while also categorizing your posts. You can also write this description without hashtags and include your hashtags below.
3. Copy and paste your description and different hashtag banks into a phone note.
If you don't have an iPhone, I would recommend using EverNote or another cloud based software, because it's sometimes easier to adjust your hashtags from a desktop rather than trying to copy and paste them one by one on your phone.
4. Add bullet points from your phone into the note.
Again, this is Apple-focused, but you should be able to find a similar bullet shape on Android- I just click the 🔢 button, then the 🔣 button. It's in the middle row on the far right.
5. Play around with what format works best for you.
I sometimes include a line between the 'bio' and hashtags, or a line above the bio, then the bullets below, so the bio shows up but the hashtags don't. Test different things to see what works!