It's not that we don't pay attention. We just focus on what matters. 

Fun fact: people do not actually now have the attention span of a goldfish, as many traditional publications will lead you to believe. Instead, millennials and other early adopters can read a screen twice as fast as their more traditional counterparts. That means that you need to create well-written copy that concisely tells a story in half the time, using striking visuals. 

Complete your social media audit to begin discovering ways to keep your audience's attention, like... 

Multi-media ad campaigns

Video content

Interactive quizzes and infographics