I had an email at 5, filled with pitfalls like Nigerian princes or unknown insurance settlements. My main entertainment as a kid was the Oregon Trail DVD game, where you could die of dysentery, or worse, have your computer crash. I was on MySpace, Facebook, and Youtube (plus AIM, rest in peace) before high school.
I went on to study mass communication at UNC Asheville, where I was lucky enough to complete my capstone undergraduate research in a burgeoning new field, social media practices and strategy.
Around then, I began my career as a content writer and keyword assistant for real estate lead generation company Element-360. Learning how we search the internet was like peeking inside a super-brain filled with empirical observations on how we ask for the things we want...I know, total data nerd. I discovered that searching for information on Google is the same as cracking open a phone book or the classifieds. The ones with concise language and crisp design are going to pop.
Throughout all of this, my love for writing, fiction and film impacted the style in which I created digital content. Companies are no different than a character in a short story or poem: they have unique accomplishments and challenges that people delight in relating and understanding.
After graduating, I spent a year and a half at Darby Communications, an outdoor and lifestyle-focused public relations and digital marketing firm, where it became apparent that the days of the letterhead press releases were truly over. In the saturated and digitally-driven outdoor adventure market, you have to show what drives you to create great gear and how exactly your product will affect consumer’s daily lives for the better.
As I’ve grown up, studied mass communication theory and applied it to the digital landscape, I have realized that the internet and all the things to come out of it are tools. Just like the printing press, which helped spawn newspapers, which in turn created newspaper ads and the field of marketing as we know it.